Micaela Le Divelec Lemmi Appointed New Ferragamo CEO

Micaela Le Divelec Lemmi Appointed New Ferragamo CEO

The Italian luxury brand calls on the former Gucci executive after it reported a 23 percent profit deficit during first six months of 2018.

The Italian luxury brand calls on the former Gucci executive after it reported a 23 percent profit deficit during first six months of 2018.

Text: Gretty Garcia

Eraldo Poletto, former Ferragamo CEO, stepped down earlier this year after total revenue for the company fell. Insistent that in order for Ferragamo to remain profitable, it needed to allocate more towards technology and marketing for revitalization, Poletto has signed off on Le Divelec Lemmi's new role - although, he has been general manager of Ferragamo since April.

The newly appointed CEO has made plans to invest more in e-commerce and in online communications in the wake of the digitalization of retailers and the fashion industry as a whole. More tangible changes, though, include investing in people deemed suitable to carry on the lofty goals at the forefront of this wave of change.

Poletto brought in new creative directors, among them legendary British shoe designer, Paul Andrew, and has himself joined the Stewart Weitzman brand as their newest CEO.

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