The luxury jewelry brand David Yurman just launched the next chapter of the Chevron Collection, starring Michael B. Jordan.
Building on the success of last spring’s groundbreaking men’s high jewelry collection, The Vault – which featured actor Michael B. Jordan as its face – this new release continues to explore themes of masculine identity and self-expression. The Chevron Collection is a testament to the current man’s journey of personal style and authenticity.
The campaign was shot through the lenses of fashion photographer Tyrone Lebon and film director Frank Lebon, styled by Jason Bolden. Against the dreamlike backdrop of Franklin D. Roosevelt Four Freedoms Park in New York City, the campaign captures Jordan walking purposefully through the space, embodying the quiet confidence and determination that has become his signature both on and off screen.
Jordan is the perfect choice for the campaign as he embodies individuality and dedication to one’s craft, mirroring the campaign itself. As the brand develops its craftsmanship, Jordan transitions from actor to producer to director. Jordan’s next film Sinners will premiere on April 18th, 2025.
“Michael’s unwavering confidence and authenticity, both in front of and behind the camera, reflect his strong work ethic and character. Through this new campaign, we hope to inspire our audiences to follow the same passion that Jordan does in shaping his destiny,” said President and Chief Creative Officer Evan Yurman.
The Chevron Collection launched in 2007, inspired by antique architecture and art, and then redefined to adapt to modern society. The collection includes bracelets, rings, and tags.
The Spring 2025 Men’s Chevron campaign launched on February 12th, on DavidYurman.com.
All images courtesy of David Yurman.
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