Michael Kors Finds New Rhythm in The Fashion Calendar

Michael Kors Finds New Rhythm in The Fashion Calendar

Michael Kors Finds New Rhythm in The Fashion Calendar

“It’s time for a new approach, a new era.”

“It’s time for a new approach, a new era.”

Text: Rachel Fried

Joining a score of luxury names, Michael Kors is latest to break from the typical cadence of the fashion calendar.

Following on the heels of Dries van Noten’s open call to reassess the plight of fashion’s deliveries and discounts, Kering stablemates: Gucci and Saint Laurent’s pivot toward ‘seasonless’, and BoF’s proposal, backed by a global network of executives and designers, to ostensibly “rewire” the fashion system, Kors is making changes of his own.

“I have for a long time thought that the fashion calendar needs to change,” the designer said in a statement. “It’s exciting for me to see the open dialogue within the fashion community about the calendar—from Giorgio Armani to Dries Van Noten to Gucci to YSL to major retailers around the globe — about ways in which we can slow down the process and improve the way we work.”

A standing bastion of New York Fashion Week, Kors won’t appear on the roster this upcoming September, opting instead to take his S/S 2021 lap around the catwalk later in the fall. Production will then sync to a rhythm of two annual collections, spring/summer and fall/winter, selling to retailers prior to the eyes of the press, therefore allowing greater headroom as its supply chain navigates demand.

Capri Holdings, parent to Kors, Versace and Jimmy Choo, projected a $100 million loss in February in light of the global clime. Upended by headwinds of the coronavirus pandemic, shoppers continue to snub discretionary spend as global economies contract and recovery forecasts extend years. As retailers now face the throes of offloading a seasons-worth of unsold inventory, risking the contagion of deep-discounting in a last bid move to generate income, Kors has plans to pre-empt such dwindling consumer sentiment in future seasons.

The brand will begin delivering collections in fragments, rather than dropping entire lines at once – valuing the shift in weather as a direct vehicle to excite seasonal selling. This will allow shoppers to embrace fall deliveries, as they arrive on cue with a shift out of summer, “and not confuse them with an overabundance of additional ideas, new seasons, products and images” that arrive in tow come September 1.

While brands continue to cotton on to the idea of a bespoke fashion calendar, holding fast to tradition seems to pale as the industry continues to echo in a chorus for change. “We’ve all had time to reflect and analyze things,” said Kors. “I think many agree that it’s time for a new approach – for a new era.”

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