Saint Laurent unveils its Summer 2025 campaign, captured by David Sims under Anthony Vaccarello’s creative direction. Set against panoramic city views, the campaign stars Michelle Pfeiffer, a Hollywood icon exuding confidence and elegance. She embodies the Saint Laurent woman—self-assured, effortlessly stylish, and timeless.

This campaign highlights the brand’s commitment to celebrating individuals who transcend fleeting trends. Pfeiffer is seen in an impeccably tailored oversized suit, crisp striped shirt, and sleek tie. The structured silhouette contrasts with her natural ease. A black leather bomber draped over her shoulders in select shots provides nonchalant cool, reinforcing the maison’s tradition of redefining classic tailoring.

Photograph by David Sims

Photograph by David Sims

Vaccarello’s vision embraces elevated minimalism, allowing Pfeiffer’s presence to command attention. The color palette—deep blacks, muted greys, and rich browns—plays with light and shadow, creating a cinematic atmosphere that feels both powerful and unstoppable. Sims’ lens captures subtle expressions and movement, lending an effortless sophistication to every frame.

Courtesy of Saint Laurent

By pairing a legendary muse with a forward-thinking approach, Saint Laurent respects tradition while looking ahead. The Summer 2025 Campaign reaffirms the brand’s pursuit of fresh elegance, reminding us that style is as much about perspective as about meticulously crafted garments that provide a fearless sensation of confidence.