For legendary actress Michelle Pfeiffer, clean beauty is a must. That’s why the core value in her fine fragrance brand Henry Rose is ingredient transparency, creating luxurious, genderless fragrances while disclosing 100% of their ingredients. Formerly a direct-to-consumer brand, Henry Rose is now launching at Sephora to welcome customers across the US, in-store and online, to explore their world of safe, sustainable fragrances.
This launch is sure to be game-changing for clean beauty lovers nationwide as both Henry Rose and Sephora share the mission of prioritising ingredient safety; Sephora through their Clean at Sephora program and Pfeiffer’s brand by aligning with health and safety standards set by non-profit organisations Cradle to Cradle and the Environmental Working Group.
Debi Theis, President of Henry Rose, sees the collaboration as a major breakthrough for the brand in terms of accessibility and states that the partnership will allow them to “tap into new audiences and drive widespread awareness for our mission of greater ingredient transparency in fine fragrance.”
Henry Rose offers six stunning full-sized fragrances as well as a Discovery Set featuring 5mL versions of each scent, now available at 224 Sephora locations and online at Sephora.com.