Milan’s Digital Fashion Week Gives You the Access of Your Dreams

Milan’s Digital Fashion Week Gives You the Access of Your Dreams

Milan’s Digital Fashion Week Gives You the Access of Your Dreams

Over 40 digital presentations will be available to watch in real-time.

Over 40 digital presentations will be available to watch in real-time.

Text: Mili Godio

As the Coronavirus pandemic continues worldwide, more fashion brands are opting for virtual viewings of what were once real-life fashion shows. Earlier this year, London Fashion Week went entirely digital, and major brands like Dior and Burberry held audience-less fashion shows and livestreamed them online. The recent digital consumption of fashion shows has become so popular worldwide that it may grow to be the future of the industry altogether.

With Milan Digital Fashion Week launching on Tuesday, this week is clearly no different. In a partnership with The New York Times and Camera Nazionale della Moda Italiana (CNMI), the fashion week will be available to watch via livestream on nytimes.com, giving unparalleled access to a normally exclusive event.

The Milan Spring/Summer 2021 livestream features global fashion houses and emerging designers alike. Traditionally invite-only shows, including Gucci, MSGM, Prada, and Moschino, will give the audience backstage access and front-row seats.

The New York Times will also provide in-depth analysis and expert commentary of the event from its fashion team, which includes Vanessa Friedman and Guy Trebay.

The Spring/Summer Milan Digital Fashion Week begins Tuesday, July 14 and runs through Friday, July 17. You can watch the shows live on The New York Times website or access them through the publication’s archived collection.

Credits: PHOTO: VICTOR VIRGILE GETTY IMAGES

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