What happens to history when its symbols outlive their original meaning? For Spring/Summer 2026, Miss Sixty dissects the myth of Marie Antoinette as a contemporary figure of defiance, stripping away the fragility traditionally associated with Rococo excess and replacing it with grit.

Founded in 1991, Miss Sixty has long challenged conventions around women’s denim, transforming jeans into a symbol of independence and confidence. Now, under the Trendy International Group, the brand continues to bridge its heritage with contemporary cultural narratives.

Photography by Gabriel Moses

Fronting the campaign is Bella Hadid, photographed by Gabriel Moses. The visuals present a world where grandeur appears only in fragments. Layered mattresses reference The Princess and the Pea, a story where sensitivity signals inherited privilege. Set within a visibly worn environment, the visuals appear to be intentionally improper, emphasizing the distance between fairy-tale comfort and the historical reality of Marie Antoinette’s world.

Low-waisted silhouettes, distressed denim, and torn lacing interrupt the softness of pink leather, ribbons, and delicate detailing. Signature Miss Sixty denim lands the fantasy in reality, creating a constant tension between opulence and grit, sweetness and resistance. The collection is like historical homage and more like a provocation, history reframed for a new generation of it-girls.

Photography by Gabriel Moses