Miu Miu defines Miutine Intense as “an individual with a deeply irreverent spirit,” who “approaches life as a game to be played with absolute insouciance.” For them, the House adds, “nothing is ever too much and certainly never too Miutine.”

Created by perfumer Dominique Ropion, Miutine Intense is a composition that is both sweet and sensual. Blackberry accord and gardenia meet Madagascar vanilla, creating a rich, almost liqueur-like intensity. The warmth of the vanilla mingles with the fragrance’s fruitier notes for an effect that is sensual and addictive, encouraging closeness while radiating energy.

To celebrate Miutine Intense, guests gathered for the Miutine Club at People’s in Greenwich Village, New York City. Members of the Miu Miu community, including Mary Beth Barone, Lily Chee, Ruby Lyn, Jordan Rand, and Ashtin Earle, took over the space to raise a glass to the new fragrance. Playing games and sipping custom cocktails, guests mingled as the air filled with notes of blackberry and vanilla.

Miutine Intense builds on the values of Miu Miu. A celebration of femininity and strength, the fragrance captures the House’s irreverent approach to self-expression and its refusal to take convention too seriously.