Miu Miu turns up the volume with a new variation of their signature Miutine fragrance: Miutine Intense. It is a representation of femininity with an emphasis on strength, boldness, and not holding anything back. The recipe is ruled by fruity scents with an undercurrent of sweetness. It creates an air of sensuality that bleeds into desire. The fragrance itself is created with blackberry accord, gardenia note, and vanilla infusion.

“Blackberry has an intrinsic ambiguity I find fascinating. It gives an immediate, mouth-watering intensity. The gardenia emphasizes a creamy, textured, almost tactile facet. Vanilla adds depth and sensuality. It brings intimacy, contributing to the addictive trail through depth,” Dominique Ropion, Master Perfumer.

The new fragrance settles on intensity to guide its campaign, creating a persona that doesn’t play by the rules. Instead, the Miu Miu woman trusts her instincts and relishes her individuality.