Miu Miu’s Fall/Winter 2025 campaign doesn’t solely focus on this season’s clothes; rather, it presents a story. This campaign remarks as a celebration of individuality and femininity, which in turn offers a reimagining of classical fashion codes. Fronted by a cast of multi-hyphenate women, including musician Towa Bird, actress and singer Lou Doillon, actress Rila Fukushima, actress Myha’la, entrepreneur Kylie Jenner, artist Yura Romaniuk, and rapper Cortisa Star, the collection examines identity through the medium of clothing, respecting tradition and transformation. 

Courtesy of Miu Miu

Photographed against moiré silk backdrops in soft, tonal hues, the campaign elevates the portrait while emphasizing texture, color, and silhouette. Feminine underpinnings are brought to the fore: bras sculpt the torso and delicate pointelle knits reference underwear, while satin slips and bias-cut skirts glide over the body. Simultaneously, the collection embraces the masculine through boxy sportswear tailoring in felted wool that stands away from the frame, offering contrast and concealment.

Courtesy of Miu Miu

Color is key here: pastel hues and shimmering Lurex deliver softness, while unexpected pops of mustard yellow, red, green, and violet rework heritage prints like checks with modern flair. Straight-leg trousers, refined mid-length skirts, and minimal sweaters channel a renewed femininity that is quietly seductive and never overt. Cloche hats, brooches, and stoles add vintage components, while pointed-toe pumps, sleek boots, and the iconic Aventure bag ground the looks in the now. 

Courtesy of Miu Miu

This collection doesn’t only dress the female body, it narrates it. Through sensitive structures and luxe athleticism, Miu Miu presents a portrait of the modern woman: multifaceted, confident, and unique.