Nestled in the heart of London’s luxury district, Miu Miu’s newly reopened New Bond Street flagship has returned with a fresh perspective—and a party to match. To mark the occasion, the Italian house hosted Miu Miu Club London 2025 inside the walls of Camden’s iconic Koko—transforming it into a playground for the brand’s global girl gang. All the Miu Miu girls showed up in plaid midi-skirts and collared button-downs, sipping cocktails and raving all night to the sounds of British musician Little Simz’s musical curation.

 Courtesy of Miu Miu

Guests cheered to the renewed brick-and-mortar store, which takes on a new retail concept centered around “cultural exchange, conversation, and thoughtful community,” an elevation of the everyday shopping experience. The cocktail hour even previewed the newest collection, Miu Miu Upcycled by Catherine Martin.

 Courtesy of Miu Miu

As an after-dinner treat, award-winning, genre-defying rapper, musician, and actor Little Simz took the stage for a show-stopping headline performance—fresh off the release of her sixth studio album, Lotus. She was joined by a dynamic lineup of talent, including DJ sets and live sets from OTG, Obongjayar, and Taylah Elaine, keeping the energy high well into the night.

Dressed head-to-toe in the Italian house’s designs, an internationally renowned lineup of guests joined the party, including Emma Corrin, Towa Bird, Alexa Chung, Rina Lipa, and resident Miu Miu girl, Sydney Sweeney.

 Courtesy of Miu Miu