Playing into its well-known youthful, rebellious spirit, Miu Miu unveils a captivating Spring/Summer 2024 campaign featuring a stellar ensemble of talent: May Andersen, Emma Corrin, Angel Haze, Lexie Liu, Demi Singleton, and Cailee Spaeny. Against the lively canvas of Los Angeles, the “Endless Summer” campaign paints a picture of carefree elegance, capturing the spirit of nonchalant sophistication with its vibrant and casually tousled charm.

The all-star cast is no surprise to most, as each Miu Miu muse embodies the prim, yet playful, spirit of the house. Creative directed by Edward Quarmby, with the help of photographer Zoë Ghertner and stylist Lotta Volkova, the campaign effortlessly captures life’s spontaneous moments, blurring the lines between going out, returning home, hitting the beach, or just getting back.

Seamlessly blending swimwear, sportswear, evening wear, and lightweight wool—all intentionally washed and distressed to evoke a vintage aesthetic to amplify the brand’s skillful juxtapositions—this collection exemplifies the artistry behind Miuccia Prada’s magical touch. It blends elements such as a bathing slip paired with beaded cocktail wear or a striped T-shirt elegantly matched with a gold brocade skirt for a contrast like no other.

The spirit of the “Endless Summer” campaign invites fashion enthusiasts to celebrate the joy of living in the present, embracing the beautifully real moments that transform life into an endless summer. Andersen, Corrin, Haze, Liu, Singleton, and Spaeny take on the campaign’s ethos, capturing the spirit of the collection with remarkable portraits, showcasing their ‘endless summer.’