Adwoa Aboah is the New Face of Marc Jacobs Beauty

Adwoa Aboah is the New Face of Marc Jacobs Beauty

See the first campaign image featuring the rising model.

See the first campaign image featuring the rising model.

Text: Sadie Bell

Adwoa Aboah exudes radiance in all that she does β€” the model, activist, and founder of the feminist website Gurls Talk does it all. And because of her natural beauty, the supermodel has been named the new face of Marc Jacobs Beauty. Today, the company took to Instagram to make the announcement, sharing the first photo of the forthcoming campaign of the "model, activist and all around amazing woman."

The first image of the campaign shows the British model in a sweet colorful look wearing a woven hat and sheer scarf, highlighting her natural eye makeup and striking red lip bearing the same tones as a flower draped across her shoulder. The campaign is truly led by Aboah's incandescence.

Though this is her first time as an ambassador for the brand, Aboah's runway debut was actually in Marc Jacobs' Fall 2017 show during NYFW. Of her latest collaboration, she told InStyle, "Marc gave me my first fashion show in New York City. It was a dream come true and from that point on, he has been one of my biggest supporters. I am so excited to be the new face of Marc Jacobs Beauty, and to have been able to work alongside Marc once again is truly inspirational. His attention to detail is like no other and you see his vision instantly come to life."

Credits: Photo via Instagram

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