Moncler Creates Art Installation for New Hong Kong Store

Moncler Creates Art Installation for New Hong Kong Store

The brand is reopening a stunningly updated flagship in Hong Kong.

The brand is reopening a stunningly updated flagship in Hong Kong.

Text: Jake Viswanath

Moncler is reopening their stunning Hong Kong flagship store, on Canton Road in the famous Harbour City, and to celebrate, the brand has collaborated with Brooklyn street artist Craig Costello to create an interactive art installation. For the eye-raising street performance, 10,000 statues of Mr. Moncler—the brand's symbolic ambassador—will be grouped together across five different locations in the city, including one alongside Hong Kong's beautiful harbor skyline, making for an intriguing and utterly fascinating art piece that's sure to be an Instagram draw.

Following the performance, the public will be able to keep a 19-inch Mr. Moncler statue of their own. 35o of them will also be personalized by the artist and placed within the installations at random, making them highly coveted collectibles. Take a peek at Moncler's new flagship and Costello's innovative art piece, staged at Hong Kong's beautiful harbor, below.

Credits: Photos courtesy of Moncler

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