For Moncler Grenoble’s Fall/Winter 2023 collection, the house is going bigger and bolder than ever, debuting a new campaign starring winter sports champions and newly tapped ambassadors such as Olympic Gold medalist and 5-time World Champion mogul skier Perrine Laffont, legendary free-rider Richard Permin, World Champion snowboarder Xuetong Cai, and 3-time Olympic Gold medalist snowboarder (and VMAN‘s latest digital cover star) Shaun White.

The skiwear for men and women features carefully designed venting and pass pockets while heat-sealed zipper patches, Recco reflectors, powder skirts, and GORE-TEX fabrications make for the perfect vision of luxury with the winter sports person’s comfort and accessibility in mind. The menswear color palette showcases primary shades of yellows, reds, blues, and greens, while the women’s pieces match and add a deep purple color selection to a selection of styles.

Including a wide array of skiwear and lounge layers perfect for winter performances and mountain vacations, including the introduction of a technical snowboard created by Moncler in partnership with Shaun White’s WHITESPACE brand in lightweight wood core wrapped in a carbon-infused ultra-dense fiberglass weave, the star athletes help welcome the arrival of ski and snowboarding season but also Moncler Grenoble’s first-ever dedicated shop.

Set with a backdrop of snow-covered landscapes, the house’s debut Moncler Grenoble flagship store opens in the heart of St. Moritz in the Swiss Alps. Serving as a hub to inspire mountain riders all year round, the LEED-certified and energy-efficient flagship store marks a new chapter in the growing Moncler Grenoble brand. Designed by Küchel Architects in an ode to the house’s storied heritage, the 300-square-meter store encompasses natural materials in its design, including seating areas and display systems that bring a forest-like atmosphere into the shopping experience. The finishes are inspired by the elements of the Engadin area, where branch-inspired art displays create a woodland haven.