Moncler Opens a Series of Temporary House of Genius Stores

Moncler Opens a Series of Temporary House of Genius Stores

An inspiring space that pushes the boundaries of customer retail experience.

An inspiring space that pushes the boundaries of customer retail experience.

Text: Valerie Stepanova

Moncler has just unveiled the Moncler House of Genius, a series of temporary concept stores located in Milan, Paris and Tokyo. Slated to be open until the end of January 2020, the three pop-ups will feature a series of live events and in-store creative sessions with international headliners.

The stores will house exclusive pieces to the Moncler House of Genius and add the newly launched Moncler collections as they drop throughout the next couple of months. The stores will also serve as interactive spaces for the cities — as an additional collaborative layer fostering creativity, learning and cultural exchange.

Each of the House of Genius stores will have special items and limited edition merchandise, from T-shirts sold through a vending machine to tech accessories and canvas bags. Under the artistic direction of Francesco Ragazzi, the retail spaces themselves are set as art galleries that turn shopping into a curated and unique personal journey full of surprises that will engage, attract and bond.

If you happen to be in Paris, Milan or Tokyo in the coming months, make sure to check out these innovative pop-ups:

Moncler House of Genius, Milan

Galleria Vittorio Emanuele II, 11 20121 Milano

Moncler House of Genius, Paris

60 Avenue des Champs-Élysées 75008 Paris

Moncler House of Genius, Tokyo

 

B-Side 5-11-2, Jingumae, Shibuya-Ku 150-0001 Tokyo

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