Moncler has relocated its Los Angeles boutique to a new design space on Rodeo Drive. The flagship, which officially opened on Thursday, spans over two levels – a massive selling area designed to showcase the brand’s best, and provide customers with a personal shopping experience.

The boutique’s design marries Moncler’s distinctive mountain-inspired heritage with a vibrant LA aesthetic, warming up the space. Pinewood and ivory and grey stone, alongside mirrored surfaces and black metal give the store a sleek, contemporary feel.

The pièce de resistance, however, is the helical concrete and stone staircase in the center of the store. Customers can head from the first floor, featuring a wide array of Moncler’s collections, – including Moncler Grenoble and Moncler Genius – up to the second, where they will be met with areas for private appointments and access to a rooftop overlooking the celebrated and luxe LA neighborhood.

In celebration of the grand opening, the house has partnered with LA-based artist Steven Harrington, hailed as the leader of the contemporary Californian psychedelic-pop aesthetic. Infusing the spirited mountain character of the brand with his laid-back LA vibe, Harrington created a limited-edition art-toy known as the Pupazzo.

At the opening party, the Pupazzo toys were displayed throughout the store with one oversized Moncler Pupazzo, which will inhabit the first floor of the store, and Harrington’s signature Palm Tree character displayed in the windows. DJ Amrit Sidhu kicked off the night as guests enjoyed bites from LA staple food truck Kogi BBQ Taco.

Attendees included Tik Tok star Bella Poarch, Collin Ford, Ganna Bogdan, Kerwin Frost, Kiernan Shipka, Maddie Ziegler, Maria Isabel, Nausheen Shah, Paris Brosnan, Shaun White and others.

Harrington’s Moncler Pupazzo will also feature on Moncler.com, where new content will be unveiled and guests will have the opportunity to win the art-toy.