Turning a transportation hub into one of the world’s largest public galleries, Moncler has unveiled the immersive exhibition “An Invitation To Dream”, at the iconic Milano Centrale railway station. Since Moncler’s inception in the mountains of Monestier-de-Clermont, the brand has embodied the spirit of adventure and the drive to boldly explore the highest peaks. Even to present day, dreaming remains a driving force behind Moncler’s creative power, embracing the journey of the climb and pushing it beyond convention.

“Dreams are what have been moving myself and Moncler forward since day one because we never stop dreaming about what is possible, and how we can inspire and be inspired by others around the world.” says Remo Ruffini, Chairman and CEO of Moncler in a statement. ” Always aiming to not only do new, but to do better.”

Courtesy of Moncler

Ignited by Ruffini’s spirit of dreams and innovation, Moncler presented the “Invitation To Dream” project in true style. Curated by Jefferson Hack and filmed and photographed by Jack Davidson, the immersive experience encourages audiences to be inspired by great innovative minds and to dream like them. The exhibition features Daniel Arsham, Dr. Deepak Chopra, Isamaya Ffrench, Laila Gohar, Jeremy O. Harris, Francesca Hayward, Julianknxx, Ruth Rogers, Remo Ruffini, Rina Sawayama, Sumayya Vally, and Zaya.

“The curated community represents some of the finest creative visionaries across culture who dare to dream for us,” says Jefferson Hack. “They are today’s reality-shapers and they were invited to participate as their work carries with it new hopes and possibilities. It’s the deeply transformative aspects in their work and practice that make them essential artists of our time and essential for us to bring into this project.”

Courtesy of Moncler

Coming together at the Milano Centrale train station, one of the most iconic venues in the Italian city, Milano Centrale reflects Moncler’s pursuit of new dreams and the adventure of turning them into reality. For the first time, the epicenter of arrivals and departures will be transformed into a vast public art space showcasing the words and portraits of the creative and extraordinary cast.

Courtesy of Moncler

As part of Hack’s curatorial practice of hijacking public spaces, all the billboards and advertising screens in Milano Centrale will be re-wired to display a new Dreamscape; a landscape of images and quotes from creative visionaries. Large-scale text pieces and slow-motion portraits will soar above the constant noise of the station in a powerful yet silent invocation for the public to dream. The exhibition of handprinted lithographic prints by Davidson grounds the Dreamscape by slowing down time to capture the intimacy and convey the humanity of the subject– an instrumental component of the project’s intentions.

In one of the city’s busiest travel hubs, where an average of 300k people converge daily, “An Invitation To Dream” grows from an observational art piece into a dialogue between all who pass through the space and linger long after they have left. The exhibition in Milano Centrale railway station will run from 15th April to 21st April. Following the exhibition in Milan, the story will be extended as part of a global campaign activated to bring “An Invitation To Dream” to a worldwide audience.

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