As a fashion and lifestyle company, Moncler has always looked for new and innovative ways to harness uniqueness and amplify the important voices in a wide range of creative industries. Today, the brand is taking another step towards affirming the emotional and artistic connection between people all around the world by asking one simple question: “What does Moncler mean to you?”

Pondering this question, an illustrious list of artists, curators, stylists, designers, directors, athletes, explorers and cultural players were invited to create an intimate image that will serve as a visual representation of their answer. Dubbed Moncler Voices, the campaign kicks off on Instagram today and is set to go on for several weeks. The activation was initiated from the desk of Moncler Chairman & CEO Mr. Remo Ruffini who sent an invitation to some of the creative voices that inspire his company. Based around the truth that speaking honestly and openly with others reminds us of what’s important in life, he encouraged the participants to reflect on the spirit of togetherness, creativity and exploration that Moncler stands for and create an image that is authentic to them.

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“Moncler means everything to me, what does it mean to you?” The creative mind behind Moncler, @RemoRuffini, asked this question to a group of designers, stylists, creatives, athletes and explorers who continue to inspire him. In answer, they each captured a moment of self-expression for #MonclerVoices, a series of intimate perspectives expressing how their energy meets Moncler’s in a pure and personal way. These images speak of their passion, motivations and what draws them together with others.

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There are quite a few highlights in this project: Palm Angels founder Francesco Ragazzi will draw on the impact of family ties from his childhood; 6 MONCLER 1017 ALYX 9SM designer Matthew Williams will reveal an intimate self-capture in his own collection; 2 MONCLER 1952 Woman designer Veronica Leoni will showcase the power of young women via a portrait of her niece in a jacket from her collection. It’s a new perspective on empowerment that seeks to bring us closer through the lens of Moncler.

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“I’m drawn to the sea, it has so many unknowns, its unpredictability and power reminds me of what’s inside myself and also on the other side of reality. Entering it is like going to the moon.” The designer of surfwear innovator @mamiwatasurf looks out to sea to gain new perspectives on what empowers him creatively and draws him together with others for #MonclerVoices.

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The Moncler voices will feature Jonathan Anderson, Michele Cucchi, Nick Dutton, Hiroshi Fujiwara, Craig Green, Veronica Leoni, Hwang Minhyun, Piergiorgio Del Moro, Guillaume Néry, Sabino Pantone, Pierpaolo Piccioli, Iouri Podladtchikov, Michele Pontrandolfo, Richard Quinn, Francesco Ragazzi, Simone Rocha, Etienne Russo, Francesco Sauro, Robbie Spencer, Nigel Sylvester, Karl Templer, Matthew Williams, Sergio Zambon and others.

#MONCLERVOICES