On the day preceding the launch of the Moncler + Rick Owens collection, the designer’s life partner and creative accomplice Michèle Lamy took to Milan to present a creative program from the hyper-personal setting of the Rick Owens-designed custom tour bus. An ultra-protected cocoon upholstered in Moncler’s iconic duvet, the bus was taken to Milan to reveal the Moncler + Rick Owens collection at the Moncler 2020 show — and now Lamy returned to the city where it began to curate a day of multi-disciplinary and intimate discussions.

Known for restlessly pushing boundaries in culture and communication and living in a headspace without territory or borders, Lamy set herself the task of finding a way to communicate with the outside world from the seclusion of the bus. The series of conversations inspired by Jacques Rivette’s 1969 arthouse classic “L’Amour Fou” tackle a wide range of topics: from the beautiful to the gritty, from modern Milanese culture to environmental activism, all conducted via the medium of Zoom calls.

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The wife and muse discussed ethical and slow food with Restaurant D’O’ owner Davide Oldani. Also tapping on contemplated youth bringing value to their community with Vittorio Da Mosto, co-founder of Venice Calls and promoter of sustainable living. Joining in was Paolo Rosso, an art producer based in Venice who runs the Microclima, Guwahati research, and RedHero eco-preservation programs. The final call of the series was a cultural conversation with Alessio Ascari, founder of Kaleidoscope magazine, and Myriam Ben Salah, an independent curator and Director and Chief Curator of the Renaissance Society in Chicago.

The event capped off with an intensely intimate live performance featuring members of Lamy’s own family. The experimental piece, set between the tour bus and the Rick Owens’ store, showcased Lamy’s signature avant-garde oeuvre, exuding feelings of the positive, the chaotic, and the irreverent, and was transmitted on Instagram live to the digital audiences of @Moncler, @RickOwensOnline and @LaLaMichMich.

The Moncler + Rick Owens journey brings the two collaborators back to their DNA: for Moncler, a duvet; for Owens, conceptual, and architectural forms. Extreme volumes are reinterpreted in Moncler quilted nylons and expressed in a palette of black, silver, and dust. A few words on the collection from the designer himself:

Moncler approached me about a collab and I took advantage of the moment to ask them to do something different — to customize a tour bus for hun and I to make a road trip LAX to Michael Heizer’s ranch in Nevada… Heizer had invited us to see his monumental land art piece city, 48 years in the making… And I hadn’t been to the west coast since I moved to Europe 18 years ago… I was kind of thinking about Joseph Beuys traveling to the U.S. from Germany in the seventies, landing at JFK, being wrapped in felt and taken by ambulance to his N.Y. gallery to live with a wild coyote for 3 days in his installation I Like America and America Likes Me, and then going straight back to Germany the same way…

Our tour would take us through Las Vegas and Area 51 with a detour to Heizer’s Double Negative… This custom tour bus will be exhibited in Milan on February 19 and available to order, as well as the clother Moncler made for hun and I to wear on our tour…

The Moncler + Rick Owens collection has now been released and available for purchase. Check out the campaign images below: