Moncler’s New Kids on The Block

New York City’s electrifying spirit undertakes Moncler’s newest collection, as Hiroshi Fujiwara’s indelible vision salutes the new generation

  • Photography: Yoshiyuki Matsumura
  • Fashion: MARISSA BAKLAYAN
  • Author: Henry Chandonnet

  • Makeup Tayler Treadwell (Home Agency) Hair Line Bille (Day One Studio), Models Leah (Kollektiv), Cody (Kollektiv), London (Kollektiv), Mycky (New Pandemics), Dolly (Click), Morgan (DNA), Phillip (DNA), Daisaku (DNA) Executive producer Lizzy Oppenheimer, Lucy Fox (Petty Cash Production), Production coordinator Vincenzo Dimino (Petty Cash Production), Photo assistant Sam Valle Stylist assistants Elin Radziminsky, River Hyde Production assistants Carson Kelley, Johanda “Jo” Velazquez

This story appears in the pages of V139, our new Winter issue! Pre-order now on shop.vmagazine.com

For Fall/Winter 2022, Moncler took on a new source of inspiration: the fast-paced world of sports. Those classic images of football and baseball are littered throughout the collection, from oversized numbers to striping. Classic Moncler designs, like the Maya, the Everest, and the Karakorum, are all reinvented around this new source material. The matte is juxtaposed with the shiny, creating a feast for the eyes. This is Moncler’s soireé into the modern consciousness, bringing streetwear and athleticwear to a luxury context. 

The collection comes from Hiroshi Fujiwara, a Japanese streetwear designer and founder of Good Enough. Fujiwara brings a definitive sense of modernity and presentism to Moncler, diving into the niches of popular culture. The collection, titled “7 MONCLER FRGMT HIROSHI FUJIWARA,” is an almost entirely unisex offering on behalf of the brand. Available October 29th, be sure not to miss Moncler’s trip into the sports landscape.

All clothing, shoes, accessories (throughout) 7 MONCLER FRGMT HIROSHI FUJIWARA

This story appears in the pages of V139, our new Winter issue! Pre-order now on shop.vmagazine.com

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