MOSCHINO x THE SIMS TAKE OVER COACHELLA
Jeremy Scott once again proves that he’s the king of fashion and knows how to throw a royal party.
Every year Scott throws a major party at Coachella, last year’s event saw the unveiling of the highly anticipated Moschino x H&M collection. This year’s party did not fail to disappoint, to celebrate a capsule collection with ‘The Sims’ Jeremy Scott and Moschino threw the most epic party in the Palm Springs desert.
The capsule collection was Inspired by the popular life simulation video game franchise and features ready-to-wear items and accessories including limited edition Moschino x The Sims pieces that were sold at Moschino boutiques worldwide as well as Moschino.com. Guests were treated to the full festival experience with fairground rides, a Day-Glo nightclub, and specialty cocktails curated by Cirocs. Sonic provided the tasty treats, burgers, tater tots, ice cream sandwiches but the most delicious of all the fairground prizes was the actual Moschino Swag!
In attendance were, Stella Maxwell, Kiernan Shipka, Tommy Dorfman, Lizzo, Hari Nef, Erika Jayne, Duckie Thot, Sutan Raja and Scott’s front row favorite, Frances Bean Cobain. Diplo, A-trak, MAZURBATE, Alex Chapman, Ty Sunderland, and Greg K were the DJs and Saweetie killed it with a live performance. The collection itself served up plenty of desirable pieces. Scott revamped classic Moschino items with cartoon-esque pixelated prints and mixed heritage iconography (gold peace signs ’this is not a Moschino toy’ Moschino teddy) with cute Harajuku critters.
Standout pieces were the faux-denim looks as well as the ‘Sims’ interruption of Moschino Leather. The ad-campaign features Scotts model Boyf’ Denek K and Stella Maxwell. We view all the best looks from the night.