Coach is celebrating Mother’s Day a little bit differently this year. The brand announced their “I Got It From My Mom” campaign, starring celebrities and their loved ones in a playful nod to Coach’s intergenerational legacy.

Shot by Joshua Woods, the campaign sees Noah Beck and Tommy Dorfman posing with their mothers, Amy and Cathy, and Jessica Kelly Basquiat with her daughter Emma. Jennifer Lopez also stars in the campaign.

“This Mother’s Day, we wanted to recognize all the ways mothers inspire and shape us,” said North America Brand President and Chief Marketing Officer of Coach Sandeep Seth. “We also wanted to celebrate the joy found in the things we pass from one generation to another, and our brand’s role in creating special memories for our customers over the years.”

The campaign celebrates mothers as mentors, muses, and our first-ever style inspirations. Starring the iconic Pillow Tabby and Madison Shoulder Bags, the campaign highlights the skills and talents that each celebrity got from their moms.

See the rest of the campaign below!