What comes to mind when you hear the name Mötley Crüe? Perhaps the infamous band’s name conjures images of their somehow even more infamous party sequences, the members’ glam metal aesthetic (eyeliner and all) or explosive concert setups. One thing can be said for certain – when you think Mötley Crüe, you think of the ’80s. And now, British luxury streetwear brand Represent has teamed up with the legendary rockers on a much-awaited collaboration that perfectly blends their unmistakable aesthetic with the band’s iconic graphics.
Unveiled today, the 11-piece Represent x Mötley Crüe collection consists of a range of pieces that incorporate the brand’s own identity with the recognizable statement graphics from 1989’s Dr. Feelgood and 1987’s Girls, Girls, Girls. The result is a collection that appears to be straight out of an LA vintage store – from the t-shirts to the sweatshirts to the tanks, there is a true authenticity to the pieces. When creating the collection, Represent focused on achieving that lived-in feel using details such as cracked graphics that emulate the natural corrosion of vintage artwork, weathered fabric washes to mimic the West Coast’s sun, and subtle distressing to hems and necklines that are expected with well-worn garments.
The partnership between the infamous rockers and Represent is one founded in inspiration and homage. “10 years ago I read ‘The Dirt’ by Neil Strauss and got my first glimpse into the life of one of the most notorious and decedent bands of the ‘80s. I’ve been obsessed ever since,” explains Co-Founder and Design Director Mike Heaton. “I can remember shortly after first coming to LA and driving down the Sunset strip, seeing the iconic rock bars where these bands were made and picturing what life must have been like back in the early ‘80s.”
In addition to Heaton’s own admiration for the decade, the partnership likewise aligns in terms of Represent’s focus on streetwear and musicians – the brand previously collaborated with world-renowned bands and artists such as Ozzy Osbourne, Megadeth, Motorhead, and Liam Gallagher. “Vintage rock graphics are my expertise so being able to work both brand and band into the artwork creates a much deeper connection than your typical licensing deal. To see the Dr. Feelgood dagger through the Represent Initial really evokes a true sense of the band and our brand coming together,” Heaton says.
The outcome of the collaboration? A contemporary take on beloved classics. And so, it is only right for the collection to make its debut at the Sunset Strip’s the Viper Room, where a Represent pop-up will take place Wednesday, April 19th from 10 am to 2 pm PST. Worldwide, the collection will be available on the Represent website at 3:00pm EST.