Mugler Relaunches Inaugural Scent

Mugler Relaunches Inaugural Scent

The iconic scent has returned and comes with a new range of gender-neutral fragrances.

The iconic scent has returned and comes with a new range of gender-neutral fragrances.

Text: AJ Longabaugh

In 2001, Thierry Mugler launched the first fragrance under his namesake brand titled "Cologne." Inspired by a childhood memory of the fresh scent of soap, Mugler implemented a mystery note to the formula called "S" that quickly gained a "must-have" reputation.

2001 THIERRY MUGLER "COLOGNE" CAMPAIGN

Today, Mugler has announced the relaunch of this iconic scent under the revamped name "Come Together." The brand describes this new gender neutral range as "More than a perfume collection: a rallying cry for pop lovers, mold-breakers, pleasure-seekers, risk-takers."

Other titles in the range are "Take Me Out", "Fly Away", "Love You All", and "Run Free", each owning their own signature note and includes the aforementioned infectious "S" note.

"Come Together" will launch on September 1 exclusive to Nordstrom and mugler.com, and will rollout out onto the international markets in 2019. Watch the campaign video for the iconic fragrance's return below:

Credits: COVER IMAGE VIA MUGLER "COME TOGETHER" CAMPAIGN VIDEO

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