MUGLER Taps Willow Smith for Alien Goddess Intense Campaign

MUGLER Taps Willow Smith for Alien Goddess Intense Campaign

GEN V

MUGLER Taps Willow Smith for Alien Goddess Intense Campaign

MUGLER is celebrating one year of Alien Goddess with a new, intense scent.

MUGLER is celebrating one year of Alien Goddess with a new, intense scent.

Text: Ellie Beeck

One year of Alien Goddess!

MUGLER is celebrating the anniversary of their iconic Alien Goddess Eau de Parfum with the introduction of a new scent, Alien Goddess Intense.

Alien Goddess products.

A floral base with notes of Calabrian bergamot, jasmine, and bourbon vanilla, Alien Goddess Intense is unique and and compelling. The long-lasting scent is warmer than the original Alien Goddess scent, blending woody, amber, and floral notes. Perfumers Marie Salamagne & Nathalie Lorson say the scent is “an amplified, enveloping and generous olfactory signature, taking Alien Goddess one step further.”

The key note of tailor-made bergamot heart is sweetened with coconut cream accord, while a jasmine grandiflorum superinfusion adds notes of jasmine tea. The scent is finished with notes of bourbon vanilla, fused with a premium new ingredient: benzoin resinoid.

The Alien Goddess Intense Perfume.

The perfume itself comes in MUGLER's classic gem-inspired bottle, now colored with a deeper amber shade to signify the newfound intensity of the fragrance.

MUGLER also launched a campaign, again featuring Willow Smith as an incarnation of the Alien Goddess herself, embodying an  augmented sense of femininity. Smith is a fitting choice for this character: at age 21, she's become a cultural phenomenon through her singing, writing, and activism.

Willow Smith for MUGLER Alien Goddess.

The brand notes that while the original iteration of Alien Goddess is perfect for daytime, Alien Goddess Intense is the ideal nighttime fragrance due to its warmth and intensity. 

Alien Goddess Intense Eau de Parfum is available at Sephora, Ulta, Nordstrom, Macy's, and Dillard's, as well as at muglerusa.com. Prices range from $87 for 30 ml to $170 for 90 ml.

Credits: Images courtesy of MUGLER Fragrances.

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