As winter unfolds, Mulberry invites us to revel in the joy, togetherness, and whimsical charm of the holiday season through their new festive campaign. This celebration extends beyond fashion, introducing a new chapter in Mulberry’s lifestyle collections–a curated capsule of homeware and giftable treasures perfectly encapsulating the holiday spirit.

The heart of Mulberry’s campaign focuses on capturing that one perfect shot, as filmmaker Bunny Kinney takes us behind the scenes, portraying a cast of characters including the iconic Sudanese-British model, Alek Wek. Through playful vignettes infused with dry British wit, Kinney captures moments of sheer determination, from a baby more interested in a shiny Mulberry bag than smiling for the camera to a defiant dog/actor playing hide-and-seek on set.

In tandem with the festive campaign, Mulberry introduces the second iteration of its lifestyle collection, a testament to the brand’s evolution beyond fashion. The capsule embraces the season’s essence of unity with handmade ceramics crafted in the UK, and a range of items that also include dinner plates, candle holders, teapots, and tea cups.

The capsule also includes leather lifestyle goods such as a backgammon set, a serving tray, and a collection of leather coasters. Soft accessories include slippers, hot water bottles, cushions, and pajamas.

Completing the capsule are miniature versions of Mulberry’s iconic Bayswater bag, transformed into baubles that mark the style’s 20th anniversary. 

Mulberry’s 2023 Festive capsule is available for purchase, here.