Last night, SoHo was magnetic; the kind of New York moment you stumble into and instantly know you’ll remember this one for years to come. Just after dusk, a gleaming Marty Supreme pop-up truck rolled onto the corner like an apparition, signaling the beginning of the NAHMIAS x Marty Supreme collaboration. Within minutes, the street transformed into a full-blown scene: flashbulbs popping, crowds swelling, and the kind of excited chaos that only a surprise drop spearheaded by a heartthrob like Thimothee Chalamet can ignite. 

Courtesy of NAHMIAS x Marty Supreme

The SoHo activation marked the debut of a collection that has already dominated online conversations. Early sightings of the now-coveted track jackets worn by cultural figures we all know and love, including Chalamet, Kylie and Kendal Jenner, Tom Brady, Kid Cudi, and Misty Copeland, helped fuel the viral momentum leading up to the electric event. 

Courtesy of NAHMIAS x Marty Supreme

Inside the pop-up, attendees browsed a curated selection from the full NAHMIAS x Marty Supreme lineup, including tracksuits, sweatsuits, jerseys, polos, accessories, and more, priced from $50 to $250. The space blended Marty Supreme’s playful, world-building lens with NAHMIAS’s refined streetwear personality, gifting fans a tangible iteration of the threefold partnership between designer Doni Nahmias, Chalamet, and A24. 

Courtesy of NAHMIAS x Marty Supreme

Developed alongside Chalamet’s upcoming film release, the capsule strikes a balance between irreverence and affluence, producing pieces that feel simultaneously collectible, while candidly wearable. With surprise activations scheduled worldwide throughout December, the SoHo pop-up signaled the beginning of a global takeover as the NAHMIAS x Marty Supreme collaboration steps into the spotlight.

Courtesy of NAHMIAS x Marty Supreme