Naomi Osaka To Launch POC-Oriented Skincare Line
Launching Fall 2021, Kinló is sun protection formulated specifically for darker skin.
Tennis champion Naomi Osaka is expanding her expertise into a new area: skincare. Her upcoming line, Kinló, will focus specifically on sun protection for darker skin.
“What drew me towards this project is having memories of being a kid and not knowing how to protect my skin,” she said in an article by Business of Fashion. “I only started wearing sunscreen recently.”
Excited to announce KINLÒ, a new functional skincare brand formulated specifically for people with melanated skin tones created by @naomiosaka!
— KINLÒ (@kinloskin) April 27, 2021
Kinló, named in honor of Osaka’s Haitian and Japanese roots, will be launched with Los Angeles-based company A Frame brands. Osaka’s goal is to serve the oft-neglected market of POC-friendly sun care — 33 percent of Black people die from melanoma compared to eight percent of white people, according to the Skin Cancer Foundation. It’s imperative that darker-skinned people have sun protection formulated specifically for skin with more melanin.
All priced under $20, Kinló’s products will include SPF 40 face lotion with blue light protection, an SPF 50 face lotion made for outdoor activity, an eye cream, a lip balm, and a body spray. Their tinted formula blends without leaving streaky residue. Kinló is set to launch in Fall 2021.
“For me, this project is something that requires more than just being a spokesperson,” said Osaka. “This is a public health need. I used to tell people that I didn’t need to wear sunscreen — but even if you have melanin, you need to take care of your skin, and I am passionate about that,”