Netflix To Test New Features To End Password Sharing
Netflix is set to tryout new measures starting in select countries in an effort to clamp down on password sharing.
To crack down on password sharing, Netflix plans to implement new measures that curb users from doing so. In a blog post published on March 16th, the streaming giant announced two new experimental features that will roll out within the next few weeks for those in Chile, Costa Rica, and Peru. The statement also shares Netflix’s reasons for implementing these new measures citing how password distribution is “impacting our ability to invest in great new TV and films for our members.” They also stated since the course of last year, “we’ve been working on ways to enable members who share outside their household to do so easily and securely, while also paying a bit more.”
The two “add an extra member” and “transfer profile to a new account” features allow Netflix users in the three countries to authorize others to be a part of one account. The “add an extra member” will let standard and premium plan members affix a maximum of two accounts for individuals living outside one’s household. The two additions include login and password creation for a personal profile and “personalized recommendations” with a reduced cost of 2,380 CLP in Chile, 2.99 USD in Costa Rica, and 7.9 PEN in Peru. “Transfer profile to a new account” will grant anyone with a monthly subscription plan to permit account sharers with the ability to move their information two ways: “a new account or an Extra Member sub account.” These options will maintain prior watch history, personalized watchlist, and suggestions.