For Summer 2025, Stella McCartney has gathered her birds of a feather for a campaign centered on seeing the world from a “bird’s eye view” — while juxtaposing her muses with doves and new avian species created with AI. Alex Consani, Eva Mendes, RAYE, and newcomer Stella star and actor Myha’la all modeled the new designs, centering around the “Save What You Love” manifesto that opened this collection’s runway show.

The “Save What You Love” ready-to-wear line is made up of 96% responsible materials, and the entirety of McCartney’s latest capsule is free from animal leather, feathers, fur and skins. 

Like many of Stella McCartney’s other brand representatives, Myha’la is an advocate for the environment, as well as representation in the media and putting an end to racism and homelessness. 

“Stella’s commitment to being as environmentally conscious as she can be as a brand and as a human being is so inspiring and it was a great privilege to collaborate with someone who shares my values as a citizen of this precious planet,” Myha’la said in an exclusive interview with V. “This campaign, Save What You Love, is a call to action that I try to answer every day; what can I do today to leave this world better than how I found it so I can help save this Planet that I love so much.” 

While infusing the collection with technology, it also features a new innovative bag. The Ryder bag is curved and modeled after a horse’s back, McCartney’s favorite animal. As per the brand, the bag is entirely vegan. Additionally, McCartney is also debuting the first-ever handbag crafted from Hydefy, a fungi-based vegan alternative to leather for Summer 2025. 

The Summer 2025 collection is available to shop in Stella McCartney boutiques globally, at stellamccartney.com and in selected retailers worldwide now.