Kith’s 101 program is back, and better than ever, with the second installment of Kith’s Spring 2022 collection, which drops this Friday, March 25th. The collection is accompanied by an exciting campaign and video featuring MA$E, Harlem-native rapper and Grammy-nominee. MA$E has recently gained internet popularity for his diss track,  Oracle 2: The Liberation Of Mason Betha, in which the artist slams Diddy for his unethical treatment of Bad Boy artists. 

The artist looks sleek and modern in the new installment of Kith’s collection, which is marked by an earthy color palette featuring pastel blues, plaster tones, and shades of canvas tans. The collection will feature 78 different styles, but the reintroduction of Kith’s 101 Program is at its core. 

According to Kith, 101 is the starting point from which they create their product: “We’ve stripped back anything that might distract you from the true quality of these styles so that in their most simplistic form, you can understand how complex they are.”

The collection features the reintroduction of two pieces, namely the Carmine Choes jacket in cotton poplin and the Duane Track Jacket from Spring 2020 in wrinkled nylon. The Wythe Denim Jacket features a Kith serif  embroidery throughout the front, and the Weirfield Cardigan is crafted from super chunky color-blocked cotton yarn.

MA$E’s campaign is accompanied by a freestyle video. The collection will be available on Friday at all Kith shops, as well as 11am EST on Kith.com and 11am CET on Eu.Kith.com.