Next Generation Moss

Next Generation Moss

Lila Moss, daughter of Kate, makes her debut with Marc Jacobs Beauty.

Lila Moss, daughter of Kate, makes her debut with Marc Jacobs Beauty.

Text: AJ Longabaugh

Kate Moss is the face that, for decades, redefined the role of muse and reshaped the art of a successful advertising campaign in the fashion industry at across the board. Today, Marc Jacobs and Marc Jacobs Beauty took to their Instagrams to announce the newest member and face of the brand: Lila Moss.

Having turned 16 only five days ago, this exciting debut marks a big moment for both Lila (who is signed to her mother's agency) and for designer Marc Jacobs. In a heartfelt statement, Jacobs' reminisces on his relationship with Kate and watching Lila grow up saying, "It is with great pride and a full heart that I share this (first) image from our shoot with the incredible @lilamoss in her first ever campaign for @marcbeauty. Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully."

Set to debut at Marc Jacobs Beauty's exclusive U.K. and Ireland retail partner Harvey Nichols, Lila's campaign will officially launch on October 11.

Watch the first glimpse of Lila's Marc Jacobs Beauty campaign below!

Credits: IMAGE VIA MARC JACOBS BEAUTY

UP NEXT

Moncler and Palm Angels's Stroke of Genius