Next Generation Moss

Next Generation Moss

Lila Moss, daughter of Kate, makes her debut with Marc Jacobs Beauty.

Lila Moss, daughter of Kate, makes her debut with Marc Jacobs Beauty.

Text: AJ Longabaugh

Kate Moss is the face that, for decades, redefined the role of muse and reshaped the art of a successful advertising campaign in the fashion industry at across the board. Today, Marc Jacobs and Marc Jacobs Beauty took to their Instagrams to announce the newest member and face of the brand: Lila Moss.

Having turned 16 only five days ago, this exciting debut marks a big moment for both Lila (who is signed to her mother's agency) and for designer Marc Jacobs. In a heartfelt statement, Jacobs' reminisces on his relationship with Kate and watching Lila grow up saying, "It is with great pride and a full heart that I share this (first) image from our shoot with the incredible @lilamoss in her first ever campaign for @marcbeauty. Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully."

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When I met @lilamoss for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family. At just 6 years old, Lila’s strong character, demeanor and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July is the last time I saw Lila when Kate brought her to the set of our @marcbeauty campaign shoot with @davidsimsofficial. It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis’ Spring/Summer 1993 Grunge Collection. Kate and I became very close after the Grunge Collection and remain lifelong friends (much of which is very well documented!). When Lila came to NYC to work with us in July to be the face of our latest beauty campaign it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio with @davidsimsofficial, @kegrand, @guidopalau, @dianekendal and @katemossagency. It is with great pride and a full heart that I share this (first) image from our shoot with the incredible @lilamoss in her first ever campaign for @marcbeauty. Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully. Thank you, Lila, for being a part of this extremely special project and thank you, @katemossagency and @jeffersonhack for allowing us the privilege to work with your beautiful daughter. Love, Marc

A post shared by Marc Jacobs (@themarcjacobs) on

Set to debut at Marc Jacobs Beauty's exclusive U.K. and Ireland retail partner Harvey Nichols, Lila's campaign will officially launch on October 11.

Watch the first glimpse of Lila's Marc Jacobs Beauty campaign below!

Credits: IMAGE VIA MARC JACOBS BEAUTY

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