Text: Cullen Ormond
The Fall/Winter 2019 Alain Mikli campaign has finally arrived and proves that eyewear can be more than just glasses. It can be a mindset as well.
“Créatures De La Nuit,” shot by Alana O’Herlihy, contrasts soft, French romance with resilient nineties automotive nostalgia. Alain Mikli has always sought inspiration from strong, powerful women and the new campaign represents these ideals.
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Who is the next Mikli woman? Rising pop artist, @itsnotsonia is the star of our Fall/Winter 2019 Campaign. Titled Créatures de la Nuit, meaning ‘Creatures of the Night’, the series champions fearless and strong women who would rather be the driver, than the passenger. Photographer @lilmami_lani captures our brand’s French roots, intertwined with a bit of 90’s automotive nostalgia. Models: @itsnotsonia and @miles0nd for @imgmodels Photographer: @lilmami_lani DP: @jasonacton Hair: @marcominunnohair Makeup: @nathanhejl Styling: @jloriastylist Props: @durkee Photo assist: @gabsxriella
It features Sonia Ben Ammar, the French-Tunisian model, and musician, as the driver rather than the passenger. She is an example for all women who drive their own destinies. She is also representative of past models of the brand such as Grace Jones, Kate Moss, and Christy Turlington. Sonia is a rising star who has graced the covers of Marie Claire and Harper’s Bazaar and dominated the Chanel runway. The campaign also marks the release of her single “Joyride” which plays in the background.
“Our campaign serves as a celebration of the young talent of today,” Giampiero Tagliaferri, creative director of Alain Mikli, said. “In Sonia, we found a glimpse into the new wave of Mikli women.”
The glasses from the campaign are available at Sunglass Hut, Alain Mikli stores worldwide and various department stores.