Nice Ads: Diesel Spring/Summer 2016

Nice Ads: Diesel Spring/Summer 2016

Nice Ads: Diesel Spring/Summer 2016

For Diesel's cheeky Spring/Summer 2016 campaign, artistic director Nicola Formichetti looked to our digital culture for inspiration, commissioning a branded emoji alphabet to use throughout. "Our worlds, online and offline are completely merged," he explains. "Digital is now more real than reality. Emojis have become the new Esperanto, a universal language which is understood by many." 

That inclusive ethos is echoed in the campaign's casting. Shot by Santiago & Mauricio, it stars singer and actor Joe Jonas, alongside his group DNCE; actress, singer and designer Kiko Mizuhara; regular Diesel models Sara Cummings and Sang Woo Kim; hunk Trevor Signorino and Stav Strashko, a male on the women’s board at his agency. Check out the full campaign in our slideshow, above.

For Diesel's cheeky Spring/Summer 2016 campaign, artistic director Nicola Formichetti looked to our digital culture for inspiration, commissioning a branded emoji alphabet to use throughout. "Our worlds, online and offline are completely merged," he explains. "Digital is now more real than reality. Emojis have become the new Esperanto, a universal language which is understood by many." 

That inclusive ethos is echoed in the campaign's casting. Shot by Santiago & Mauricio, it stars singer and actor Joe Jonas, alongside his group DNCE; actress, singer and designer Kiko Mizuhara; regular Diesel models Sara Cummings and Sang Woo Kim; hunk Trevor Signorino and Stav Strashko, a male on the women’s board at his agency. Check out the full campaign in our slideshow, above.

UP NEXT

The First Trailer For The New Michael Jackson Doc
Spike Lee, a onetime collaborator and enduring fan of the late Michael Jackson, has directed his second documentary about the performer for Showtime. Michael Jackson's Journey from Motown to Off the Wall will premiere on February 5th, tracing the fir...