For Diesel's cheeky Spring/Summer 2016 campaign, artistic director Nicola Formichetti looked to our digital culture for inspiration, commissioning a branded emoji alphabet to use throughout. "Our worlds, online and offline are completely merged," he explains. "Digital is now more real than reality. Emojis have become the new Esperanto, a universal language which is understood by many."
That inclusive ethos is echoed in the campaign's casting. Shot by Santiago & Mauricio, it stars singer and actor Joe Jonas, alongside his group DNCE; actress, singer and designer Kiko Mizuhara; regular Diesel models Sara Cummings and Sang Woo Kim; hunk Trevor Signorino and Stav Strashko, a male on the women’s board at his agency. Check out the full campaign in our slideshow, above.
For Diesel's cheeky Spring/Summer 2016 campaign, artistic director Nicola Formichetti looked to our digital culture for inspiration, commissioning a branded emoji alphabet to use throughout. "Our worlds, online and offline are completely merged," he explains. "Digital is now more real than reality. Emojis have become the new Esperanto, a universal language which is understood by many."
That inclusive ethos is echoed in the campaign's casting. Shot by Santiago & Mauricio, it stars singer and actor Joe Jonas, alongside his group DNCE; actress, singer and designer Kiko Mizuhara; regular Diesel models Sara Cummings and Sang Woo Kim; hunk Trevor Signorino and Stav Strashko, a male on the women’s board at his agency. Check out the full campaign in our slideshow, above.
