Nice Ads: Prada Taps 27 Models for its Fall 2016 Campaign

Leave it to Miuccia to rewrite the rules

July 19, 2016

While the majority of fashion brands seem to have given in to the celebrity-dominated cultural landscape, casting their campaigns and runways with personalities over professional models, one house has proven an exception for the Fall 2016 season; Prada has just released its latest campaign which stars a staggering 27 models. Photographed by Steven Meisel, the selection of women ranges from legendary faces like Milla Jovovich and Raquel Zimmermann to relative newcomers like Kiki Willems and Natalie Westling.

The casting and the collage work of the campaign, much like the collection, celebrate the complexities of modern womanhood. According to a press release: "In dressing each morning, a woman recomposes her unique collage of a life. Therein lies her strength." Check out the full list and images from the campaign below.