Nick Knight’s Glam Slam for Maison Margiela

Get lost in Maison Margiela’s new hypnotic, short film ‘Reality Inverse’

‘Reality Inverse’ is a short film a visual conversation between creative director John Galliano and photographer Nick Knight that is set to debut at the Serpentine Gallery in London. The film offers it’s viewers a unique, technicolor experience which marks a new chapter in the evolving language of Maison Margiela and connects it to the elements and philosophies established at the fashion house through recent collections, especially focusing on the technological age. With bright, neon hues and glowing imagery throughout, the French house redefines storytelling in fashion.

The film is set to be screened today and tomorrow, produced in collaboration with SHOWstudio. Visitors to the Serpentine Gallery (and select Maison Margiela stores through the Spring season) will be able to experience the film with Oculus Go, an all-in-one VR headset, for a truly immersive 260-degree experience. See below for the film on-screen.

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