Stripped of all nostalgia and retro allure, the GCDS’ Spring Summer 2023 collection is a modern representation of the contemporary diva. Starring Nicola Peltz Beckham and shot through the lens of Los Angeles photography icon Zhong Lin, with the artistic direction of Giuliano Calza, the house‚Äôs latest launch explodes the kaleidoscopic aesthetic of GCDS’ made of bold and dazzling notes. Set against a gothic film set, the campaign unravels the foundations of Italian craftsmanship through dreamy and dramatic notes.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Claiming center stage is Nicola Beckham, best known for her roles in the box office smash films The Last Airbender (2010) and Transformers: Age of Extinction (2014). Setting the tone in a little black dress, enhanced by the new transparent Rider Pump, Beckham enters the scene in a club-approved hologram. Here, Spongebob pops up on a pink slip dress, combined with the all-black vinyl thigh-high Morso boots, must-haves of the season, while the Comma Bag and the platforms touch on a fantasy world that comes alive on a velvet carpet.

Started in Italy in 2015, GCDS’, a.k.a. Giuliano Calza Design Studio, sprang from the boldly innovative vision of brothers Giuliano and Giordano Calza, creative director and CEO, respectively. Street attitude, explosive style, Italian quality, and savoir-faire are the foundation of a continually evolving aesthetic that celebrates the beauty of uniqueness through play, color, and irony. GCDS has drawn a large pop community of international celebrities and icons that identify with its accessible and inclusive universe thanks to imaginative, irreverent capsule collections.

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