Nicopanda (Literally) Delivers Whimsical Spring 2018 Collection

Nicopanda (Literally) Delivers Whimsical Spring 2018 Collection

In his first London Fashion Week collection, Nicola Formichetti teams up with Jeff Bezos to create a see-now-buy-now collection deliverable within hours of the catwalk show.

In his first London Fashion Week collection, Nicola Formichetti teams up with Jeff Bezos to create a see-now-buy-now collection deliverable within hours of the catwalk show.

Text: Christina Cacouris

As Jeff Bezos continues on his quest to take over the world, he's recently fixed his sights on fashion, determined to make Amazon the greatest retailer of fashion. To make his fantasies a reality, he teamed up with Nicola Formichetti during his first London Fashion Week presentation to take See-Now-Buy-Now to the next level: Amazon promised a one-hour catwalk-to-doorstep delivery. All of which is to account for the cardboard shipping boxes serving as the backdrop for the Nicopanda Spring 2018 collection, a collection of whimsical takes on sportswear and school uniforms.

There's a place for everyone in Formichetti's cliques: the jocks, the art students, the goths, the preppie kids, (possibly an international student or two) but all with a humorous and borderline-cartoonish twist. A model in a black beret and striped shirt with "TOO FAST TO LIVE, TOO YOUNG TO DIE" emblazoned across the front had bright painted lips and drawn on eyes, a caricature of the goth student you might see in an anime film. Only Formichetti could deliver a Seussian collection and still keep it high fashion.

Click through the slideshow below to see some of the best looks from Nicopanda's Spring 2018 collection. 

Credits: IMAGES Luca Tombolini / Indigital.tv

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