Nike and Olivia Kim Bring Back the ’90s

The capsule collection takes inspiration from New York City’s hip-hop scene in the 1990s.

New York City in the ’90s was a world of its own, with hip-hop and rave culture dominating the city. This decade served as a backdrop for Olivia Kim’s collab with Nike. The collection combines Nike’s continuous love affair with New York City, and native New Yorker Olivia Kim’s memories of the creative culture she witnessed growing up in Downtown Manhattan. The 16 apparel and accessory pieces, as well as the 5 different footwear canvases—including the Air Force 1, Air Jordan IV, Air Footscape and Air Max 98—draw on Kim’s childhood style which was rooted in hip-hop culture.

This campaign celebrates personal style and individuality and features model Binx Walton, writer-director John Waters, and Nike athlete Megan Rapinoe. To celebrate the playful collection, we matched re-imagined iconic Nike shoes from the line with a hip-hop bop from back in the day.

1. Air Force 1

First up is Olivia Kim’s take on a Nike classic: the Air Force 1. Classics stick together, so we’re pairing the sneakers with a song  that never goes out of style, Biggie’s “Hypnotize.”


2. Air Max 98

We matched the Air Max 98 with a song as lively as the hues the Nike X Olivia Kim collab chose to adorn the shoe with. Lauryn Hill’s “Doo Wop (That Thing),” which fittingly came out in 1998, only gets better with age, just like the Air Max 98 model.


3. Air Jordan IV

The Nike Air Jordan rose to prominence as basketball legend Michael Jordan’s shoe of choice. Many athletes have since incorporated the Air Jordan, and used them to jump high and score some baskets, which is why we’ve paired the shoes with House of Pain’s “Jump Around.”


4. Air Footscape

These Air Footscapes, adorned with a loud zebra print, are certainly funky. You know what else was funky? Mark Wahlberg’s hip-hop group Marky Mark and the Funky Bunch, which is why we’re pairing the wild sneakers with their 1991 hit “Good Vibrations.”

Nike by Olivia Kim will launch on October 31st and will be available at Nordstrom x Nike stores, and SNKRS. A more global release is expected on November 8th. 

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