Crosby Studios Furnishes in a Nike Fashion

Crosby Studios Furnishes in a Nike Fashion

Crosby Studios x Nike’s new collaboration is a minimalist’s celebration of logo mania.

Crosby Studios x Nike’s new collaboration is a minimalist’s celebration of logo mania.

Text: Emma Li

Founder of Crosby Studios, Harry Nuriev, has created a special installation at the Nike Moscow flagship to celebrate the new Nike Air Max 720.

Crosby Studios is an interior architecture and design company with offices in New York and Moscow. Nuriev creates interior spaces, custom furniture, as well as art objects, collaborating with clients like Opening Ceremony, Asics, and Moscow’s Gorky Park.

Nuriev welcomes the merging of art, design, and fashion by tying the essence of sneaker culture into furniture as Crosby Studios presents an armchair literally made up of the most significant Air Max sneakers. A transparent body reveals dozens upon dozens of sneakers adhering to the same white and violet color way that unites the entire project. The entire exhibition experiments with logos, including a shoe shelf made up of multi-directional swooshes and a lamp with a white and indigo Nike logo. While he embraces the logo mania trend, Nuriev stays true to his personal voice of minimalism by playing off the idea of a sneaker-head’s ideal interior space.

His own apartment in Williamsburg, Brooklyn doubles as a showroom where he reimagines conceptions of home spaces. Nuriev draws upon non-traditional influences like film and contemporary art for his architectural work. His attraction to Demna Gvasalia, the creative director of Balenciaga, and fashion in general proves that his newest collaboration with Nike should be no surprise.

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