Titled AUTOEROTICA, Willy Chavarria’s AW26 campaign enters a world where desire and sensuality become acts of self-determination, rejecting polished restraint for images that feel intimate, provocative, and alive. Shot by Diego Bendezu’s, the campaign takes on the tension of a film still, as glossy leather, sharp tailoring, vivid color, and exposed skin collide against a brick backdrop and the gleam of a vintage car.

Across the collection, what is revealed matters as much as what remains concealed. Silk dresses skim the body, while voluminous cocktail silhouettes claim space without hesitation. Pencil skirts expose boxer shorts beneath their fitted lines, cropped jackets disrupt traditional tailoring, and leather miniskirts are paired with utilitarian work shirts. The push between refinement and provocation gives the wardrobe its energy, leaving the wearer to decide what is shown and on what terms.

Willy Chavarria AW26, photography by Diego Bendezú,

At the center of this vision is what the brand calls the “WILLY WOMAN.” She is intelligent, formidable, glamorous, and never passive. Rather than being arranged for someone else’s gaze, she meets it directly. The same attitude runs through the campaign’s inclusive casting and celebration of queer and trans identities. In AUTOEROTICA, eroticism is personal and expansive, holding confidence, humor, discomfort, and fantasy at once. Bodies are neither sanitized nor reduced to spectacle; individuality is allowed to complicate the image.

This insistence on individuality continues Chavarria’s long-standing use of fashion to give visual force to people and communities too often pushed outside its most rarefied spaces. Here, that mission takes on an especially sensual register. Beneath the gloss and provocation is a broader argument: freedom begins with the right to inhabit one’s body, construct one’s identity, and determine the terms of one’s visibility.