For NOAH co-founder Brendon Babenzien, people come first. This sentiment lies at the heart of the New York City-based label both in terms of design and production. Prioritizing fair labor practices and inclusivity, NOAH presents a Fall/Winter 2023 campaign that draws on the free-spirited and honest essence of punk, skate, and surf subcultures. 

Courtesy of NOAH
Courtesy of NOAH
Courtesy of NOAH

Merging elements of traditional menswear with a rebellious spirit of non-conformity, the campaign encourages customers to embrace their differences and to live their truths with conviction.

Courtesy of NOAH
Courtesy of NOAH
Courtesy of NOAH

The NOAH Fall/Winter 2023 collection seamlessly blends classic prints and styles with vibrant, contemporary design; graphic tees and plaid baseball caps meet pleated twill pants, while a single-breasted wool coat and buckle loafers come to life with colorful striped ringer tees.

Courtesy of NOAH
Courtesy of NOAH

An homage to the rebels of the world, the campaign frames Babenzien’s creative vision as a tool for change, a way to express oneself fully, and to simply do things your own way. 

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