Staying in touch with their Southern California roots, Noon Goons Fall/Winter 2023 collection is perfectly aligned with the laid-back sense of style that comes naturally to West Coast youth.

Courtesy of Noon Goons

In a series of effortlessly cool lookbook images full of smiles, white sand, and gorgeous blue waves, the collection captures the essence of a summer well spent and instantly evokes memories of the bold, easy-going attitude that comes with your teenage years.

Splashes of pink and neon green break up the brand’s usual color palette of black, white, gray, and baby blue, adding an extra summertime flair to the limited-edition Fall/Winter looks. 

Noon Goons’ latest drop is made to mix and match freely, with matching jacket and pant sets made from woven tartan, houndstooth, and snakeskin-print denim. The collection also features quilted flannels and fresh, novelty shirting, as well as the label’s classic Icon sweats and graphic tees.

The Noon Goons Fall/Winter 2023 collection is available now at select global retailers, the Noon Goons in-store location in Los Angeles, and of course online at

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