Normani Becomes Fenty X Savage's First Global Brand Ambassador

Normani Becomes Fenty X Savage's First Global Brand Ambassador

Normani Becomes Fenty X Savage's First Global Brand Ambassador

The announcement follows the singer's performance at the Savage X Fenty Show.

The announcement follows the singer's performance at the Savage X Fenty Show.

Text: Fred Sahai

Following her impressive performance at the Savage X Fenty Show, Normani has been tapped as Savage X Fenty’s global brand ambassador, making her the first person to have that title. Her new role begins with the holiday 2019 campaign, and she’ll also appear in the Spring 2020 imagery. Rihanna herself shared that “Normani is the perfect choice for a Savage X ambassador.” The singer and designer didn’t stop there, adding that “She exudes confidence and power. Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate towards her.”

Courtesy of Savage X Fenty

Rihanna’s lingerie line, which launched in 2018, celebrates individuality lingerie that “is not just about exploiting the female body,” according to the designer. Savage is about celebrating the female body, and its name refers to the women it is inspired by, Rihanna says: “Savage to me is such a powerful word, especially for women, you know – she’s powerful, she’s in charge and she’s taking ownership of all the choices she makes.”  Normani, as a fearless, strong, and powerful woman embodies the qualities of the Savage brand.

Courtesy of Savage X Fenty

Normani shared a few words as well, saying “I am beyond honored to join the Savage X family as their new global brand ambassador.‪Rihanna is always at the cutting edge and continues to push the boundaries in everything she does. The way she embraces her sexuality and exudes grace is such an inspiration to me and so many other women around the world. Rihanna and Savage X celebrate and empower women of all shapes, sizes, and colors everywhere – it’s a beautiful thing and is truly revolutionary. I am so grateful for this opportunity and excited for what’s to come with my new Savage X family.”

Shop Savage X Fenty on www.SavageX.com, Amazon.com, ASOS.com, and Zalando.com.

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