Normani Is The Face Of AMI's L’Accordéon Bag

Normani Is The Face Of AMI's L’Accordéon Bag

Normani Is The Face Of AMI's L’Accordéon Bag

The singer embodies Parisian style as elegance and luxury define the newest campaign

The singer embodies Parisian style as elegance and luxury define the newest campaign

Text: Anika Ljung

As the newest muse for AMI, Normani encapsulates everything the modern woman aspires to be: confident, independent, and sophisticated. The face of the Paris fashion house's Spring-Summer 22 signature bag L’Accordéon, the singer and dancer is quintessential to the classic-meets-contemporary accessory.

Her captivating energy transcends photographs that place her in a historical context, celebrating trailblazing women with glamour and grace. Placed in of a Hollywood movie studio, the campaign is shot by American photographer Ethan James Green in a series of black and white photographs, with the bag as the center of attention accentuated by Normani's sleek Parisian style and classic lines.

A utilitarian twist on a clean silhouette, L’Accordéon features a boxy frame with plenty of room for essentials, hiding a shoulder strap for added comfort and range. The bag, created by Alexandre Mattiussi, is named after the accordion, as its sharp lines remind him of the bellows and movements unique to the instrument. Constructed of Italian calf leather, is geometric yet sleek, a perfect melding of archive and future that transcends the boundaries of modern accessory design.

Available in black, forest green, and burgundy, you can shop L‘Accordéon in AMI stores worldwide and online.

Credits: Images courtesy of AMI

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