North West Stars in New Fendi Campaign

North West Stars in New Fendi Campaign

3 generations of Kardashian share the spotlight in Fendi's newest #MeAndMyPeekaboo campaign.

3 generations of Kardashian share the spotlight in Fendi's newest #MeAndMyPeekaboo campaign.

Text: Lilly Pace

Fendi's latest installment of its #MeAndMyPeekaboo campaign, celebrating family and the Peekaboo handbag's 10th anniversary, features reality stars Kris Jenner, Kim Kardashian, and North West. The images, which will be fully released on July 11, feature Kris, Kim, and North candidly carrying Fendi bags through a meadow in Los Angeles. Five-year-old North, making her modeling debut, carries her own mini version of the Peekaboo bag.

The iconic women also star in a short film set to Kanye West's "Love Lockdown", where Kim and her daughter walk hand in hand and pick yellow flowers before being joined by momager Kris.

"The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women," said creative director Silvia Venturini Fendi. In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family, who is known for its appearance, but we wanted to bring more of an intimate side to the table."

The first installment of the Peekaboo campaign featured Silvia Fendi and her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi.

Check out the intimate campaign imagery below.

Credits: Photos by Fendi

UP NEXT

Mia Moretti's Exclusive Photo Diary with Dior Beauty in Arles