Nova Beauty Is Coming

Nova Beauty Is Coming

Nova Beauty Is Coming

Fashion Nova heard our prayers, and are giving us an affordable makeup line.

Fashion Nova heard our prayers, and are giving us an affordable makeup line.

Text: Lilly Pace

As if they haven't already given us enough for an affordable night out, Fashion Nova is officially releasing a makeup line. In an interview with Business of Fashion, the CEO of the fast-fashion clothing brand favored by Kylie Jenner and Cardi B, revealed they are making their way into the beauty world.

"We are transforming FashionNova.com into a one-stop shop lifestyle destination," Richard Saghian said. Part of this plan includes the launch of an affordable makeup line called Nova Beauty.

While the social media-based brand already offers a few beauty products like fake eyelashes, NYX lip glosses, and Bebella makeup brushes on their website, this marks their first collection of original beauty products. According to Saghian, the brand wants to eventually expand their products as far as to rival Sephora and Ulta.

Nova Beauty isn't set to roll out until late this year or early next, but luckily for us, we'll soon have Cardi B's upcoming Fashion Nova collaboration to shop through.

Credits: Image Via Kylie Jenner

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