From the runway to everyday life, make up for men has been increasingly more popular as each season passes by. Whether it’s the latest cool kid rocking a smoky eye for a night out or luxury brands creating entire cosmetic lines that are specifically geared towards men, there’s no denying the impact of this trend. Here at VMAN, we’ve curated a list of some of the latest beauty innovations for smokey eyes, for those who like to push the boundaries on makeup norms.

Will Peltz

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@vman ?

A post shared by Will Peltz (@willpeltz) on Sep 20, 2019 at 2:44pm PDT

As seen on Will Peltz from his VMAN photoshoot, a thin line of guy-liner, under the lashline, can add a subtle yet striking effect to the eyes.

Try this: Tom Ford Eye Defining Pen in Deeper ($60)

Yung Blud

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u taste like bubblegum to me … ?

A post shared by YUNGBLUD (@yungblud) on Sep 3, 2019 at 11:52am PDT

Known for his gender-fluid persona, Yungblud is a perfect example on how one shouldn’t be afraid to incorporate makeup into their everyday life, For the UK singer, a smudged out shadow on the outer edges which the eyes a sultry effect, has been his go-to for years now.

Try this: YSL Beauty Eye Duo Smoker in Smoky Grey

Nicola Formichetti

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Glam by @hauslabs ✨ creative mess by me ?

A post shared by Nicola Formichetti (@nicolaformichetti) on Oct 24, 2019 at 8:32am PDT

Longtime VMAN Fashion Contributor Nicola Formichetti gives us #ARTPOP vibes, this time in a dark glam version, using a metallic liquid to powder shimmer eyeshadow from Lady Gaga’s Haus Laboratories.

Try this: Haus Laboratories Glam Attack Liquid Shimmer Powder in Chained Ballerina ($20) 

Marc Jacobs

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In bed. @marcjacobsbeauty

A post shared by Marc Jacobs (@themarcjacobs) on Dec 5, 2019 at 2:49pm PST

Known to never shy away from incorporating makeup in his looks, Marc Jacobs plays around with color from his namesake beauty line, mixing a powder blue shadow on top of his lids with a dark smokey grey on the waterline, creating a special twist to a traditional smokey eye.

Try this: Marc Jacobs Beauty Highliner Gel Eye Crayon in Blue Me Away & (Iron)y  ($25)

Lukas Sabbat

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On the block till the sun up!

A post shared by Mr. Fallback (@lukasabbat) on Dec 4, 2019 at 10:50am PST

For Lukas Sabbat, adding a pop of color in the inner corner livens up a more neutral eye look, with a smokey grey on the outer corners to balance out the striking look.

Try this: Dior Beauty 5 Couleurs Eyeshadow Palette in 357 Electrify ($30)