OFF-WHITE and IKEA Have Collaborated on a Bag

OFF-WHITE and IKEA Have Collaborated on a Bag

IKEA announces an upcoming collaboration with OFF-WHITE's Virgil Abloh.

IKEA announces an upcoming collaboration with OFF-WHITE's Virgil Abloh.

Text: Carolyn Hanson

Towards the beginning of every summer, since 2014, IKEA has hosted an event called Democratic Design Days, in which journalists and interior designers flock to Älmhult, Sweden, in order to mingle and get a taste of what the multi-national homewares brand has in store for the upcoming few years. Attendees get a chance to have face-to-face meetings with people in almost every position on IKEA's creative team, from product developers to analysts to material experts. But this year, attendees got a special treat–they got to witness a keynote discussion on one of the brand's most exciting new collaborations, with one of the most exciting new designers in any field, Virgil Abloh.

ex-architecture student meets "pattern making" @ikeatoday

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Abloh, true to his innovative form, showed up to the stage with two prototypes already in tow–iterations of the classic FRAKTA bag that's been making headlines recently due to its sudden high-fashion relevance (kicked off by Balenciaga, of course.) But rather than just being opportunistic, Abloh made it clear he was beyond excited to work with the brand, stating when he asked why he chose to work with IKEA that "There's only so many moments in a design career to work with the absolute best in class, and my concept and design resonates with democratic design and principle that great design can be given to the masses." IKEA responded in turn, stating they found his creative approach and that he works in all different fields interesting, and they believe the muti-disiplinary ideas Abloh brings to the table particularly appropriate for their brand.

So what will it look like? Ideally, to both parties, they will be creating products for a "young consumer," the culture of which will end up "within the material fabrics and fabrication." Further on in the discussion, Abloh details that he wants to create sustainable home design for young people at an accessible price point that will enable them to have their dream apartment the second they move in.

Unfortunately, the launch date for this collaboration is still up in the air, but it's worth keeping in mind that you may want to hold out on buying that new couch until it drops.

Watch Abloh's full discussion with the IKEA team below, starting around 19:00.


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